The report we didn’t set out to write


Martin Moore

01.11.10

Posted by Martin Moore

Tagged as: , , , ,

Shrinking World Post

We didn’t set out to write a report on international news. We (the Media Standards Trust) set out to get a handle on what had really changed in newspapers – in terms of content – over the last few decades. There is so much (understandable) focus on the immediate, ongoing, news revolution that we wanted to take a step back, take the long view.

To do this we headed out to wonderful, wind swept Colindale, the British newspaper library stranded in the nether regions of the Northern line. Here we looked at national newspapers from the 1970s, 1980s, 1990s and 2000s.

Two changes were particularly striking (apart from the ballooning number of pages and supplements):

  • The fall in the extent and prominence of international reporting
  • The fall in the extent of regional news

We left the regional news for now (that’s for a separate report), and decided to concentrate on international reporting – to see if our eyeballing of the papers was borne out by the figures.

Knowing we could not count every story in every paper since the mid 1970s (the library would have moved to Yorkshire before we were finished) we chose a sample of papers and years. We picked an average week in 1979, 1989, 1999 and 2009 – a week that wasn’t skewed by a big news story that dominated the press, like MPs’ expenses or the election – and four newspapers (Daily Telegraph, The Guardian, Daily Mail and the Mirror), and we started counting.

And we counted. And counted. We counted the number of international stories in the papers (being generous in our definition of international), and we counted the total number of stories in each paper – oh, and we made a note of the page number as well (e.g. 2 international stories on page 2 and 3 other news stories). In total we counted over 10,500 stories.

This way we could get an impression – and granted it is an impression – of how the extend and prominence of international news has changed.

The end result was pretty clear. International news in these four papers has declined in absolute and relative terms. In absolute terms, in other words in terms of the number of foreign news stories published, international coverage has dropped by almost 40%. In a working week in 1979 there were just over 500 international stories published in these four newspapers. By 2009 this had dropped to just over 300. The decline in international news as a proportion of each newspaper was even starker (because the papers have got bigger as international coverage has shrunk). So, in 1979 international news made up a fifth of each paper, on average. By 1989 this had fallen to 16%, by 1999 to 13% and by 2009 to 11%.

Having done all this counting we then wanted to see if these numbers correlated with the experience of foreign correspondents and editors. So we spent some time speaking to people from these and other news organisations. The numbers, they say, mapped quite closely to their own impressions. We then chatted to them about the reasons for the decline and discussed where they thought foreign reporting might be going.

We’ve captured some of their thoughts, and a few of our own, in the Media Standards Trust report published today: Shrinking World: the decline of international reporting in the British press (November 2010).

You can download it from this website or, if you’d like a print copy, give us a call (020 7727 5252).

  • Charlie Beckett

    Hi Martin,
    Well done for a tidy bit of research. I might quibble with some of the nostalgia about Orwell etc but it's accurate. Unfortunately I think it tells us a) what we knew b) what we can't change and c) what might be irrelevant now anyway.
    I thought the report was most interesting in the last few paragraphs when it talked about other sources for international news. We will wait till hell freezes for mainstream mass media newspapers in the UK to do more international news – and even when they do it is superficial and biased. I have responded to the report in full on my blog here http://www.charliebeckett.org/?p=3457
    cheers
    Charlie Beckett
    Polis, LSE

  • Ariesophie

    I was really pleased to see that someone has done some detailed research on
    the decline of foreign news coverage in the UK papers. Lots of people
    attribute it to the fact that we live in the age of the internet and 24 hour
    TV news. But newspapers remain more influential in setting the public agenda
    than either the internet or 24 hour TV news. The more information is out
    there the more we all need some clever people to digest it for us – telling
    us what we need to know most and raising the most important issues of the
    day.

    Ultimately the great danger of ignoring foreign affairs is that the less we
    know about the rest of the world, the more we risk misunderstanding and
    fearing it rather than learning from it.

    If newspapers don’t have much room for foreign news these days, they
    certainly no longer have room for news features that just give readers here
    greater insight into other countries and how they work. Apart from the coverage of the US, foreign news is more and more superficial. Either it's alarmist or its about human drama (not really about the country in which it happens) or it's trivial/amusing.

    Because of cuts and general dumbing down of foreign news, there is a whole
    ‘exiled’ army of foreign news journalists who are scattered in whatever
    occupations they could find for themselves and mourning the loss of really
    good foreign news coverage. Many of those still working for news
    organization are also in mourning and have very mixed feelings about the
    kind of coverage they are asked to produce by their employers.

    It’s something foreign news journalists feel care and worry about. And many
    complain that these days the public just don’t seem to be interested in hard
    foreign news or foreign news features. And lots of members of the public say
    to me that there is only so much bad news you can take and foreign news
    is nearly always bad news. The interest levels fall all the more when times are tough at home.

    I think that's where the mainstream media and foreign news journalists in
    general need to have a really big rethink. It is not enough to just feel
    righteous and indignant that people don’t see how important it is to know about what goes on in the rest of the world. Editors and journalists need to have imagination and courage today to find new ways to make stories interesting to readers who are getting more and more sophisticated because they have more and more information at their
    disposal.

    Niche publications and trade magazines are finding really impressive ways to
    do that these days. Mainly because they do not worry so much about losing
    the interest of their readers and because their business models are working
    better so they can be more confident in their editorial decision-making. But
    sadly, they are not often the ones who set the public agenda.

    Maybe it would help if the next bit of research looks in real detail at
    whether the public really would like to have more foreign news coverage and if so what type?? If they come back saying no, though, it could be that newspapers are after all just catering to the wishes of their readers. But it could also be because we, the journalists, have numbed readers with too much bad news and not enough brilliant story telling about the way other countries work. We have failed to get the readers interested.

  • http://blogdelmedio.com/2010/11/16/la-noticia-mas-local-que-global/ La noticia, más local que global « Blog del Medio > Periodismo digital > Por Pedro Ylarri

    [...] Martin Moore es el autor del informe “Mundo que se encoje: La reducción de la información internacional en la prensa británica” (Shrinking World: The Decline of International Reporting in the British Press), publicado por el Media Standards Trust de Londres (puede leerse en, mediastandardstrust.org). Moore comenta que la reducción de la noticia internacional contrasta con la creciente globalización de nuestras vidas, así como el incremento constante en el turismo internacional. (bajate el informe en PDF antes de seguir leyendo) [...]

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